Here’s the new maternity package of year 2018!

The maternity package of year 2018 contains 64 different items. The box includes for example 8 body suits, 4 pairs of trousers and as a new item 4 pairs of leggings. This year is the 80th anniversary of the maternity package.

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The maternity package turns 80 – congratulations!

In Finland, families have enjoyed the maternity package for 80 years already. The maternity package is a Finnish innovation in well-being. 

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New colourful pattern is a hit

Bears, seals, elephants, giraffes and other animals are featured playing together on the new pattern of the maternity package. The illustrations are by Robert Lönnqvist of Helsinki.

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How the pattern for the new maternity package was chosen – watch the video

Kela held a design competition to choose three new patterns that will be featured on maternity package boxes over the next few years. But how to decide which of the three winning patterns would grace the 2018 edition of the box? It was time call on five seasoned experts, Nooa, Ebba, Alvar, Benny and Magdaleena, who chose their favourite.

The maternity package around the world

The maternity package receives attention also globally. The positive attention has had concrete effects – Scotland for instance has introduced its own version of the maternity package, Scotland’s baby box. Perhaps Finland will lead the way in this respect.

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A historic success story

From a benefit for women of lesser means to a symbol of Finnish welfare and national pride. The success story of the maternity package is unique.

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Frequently asked questions about the Finnish maternity package

How are the items included in the maternity package selected?  What was the original motivation for the maternity package? How is the maternity package programme funded? Is the maternity package available commercially?

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“The maternity package is a sign of a society that cares for its members”

Annika Saarikko, Minister of Family Affairs and Social Services, is among other things pondering on the future of the maternity package, its potential as a Finnish export product – and its name.

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